PARENTS   ADVOCATING   SCHOOL  ACCOUNTABILITY 

Pouring Rights and Soft Drinks
The Soda Subsidy

By Marjorie Williams

Washington Post
Wednesday, January 3, 2001

(Bush Administration Secretary of Education) Rod Paige... has been praised as a tough administrator who brought a reformist rigor to the job of superintendent of the Houston schools. But under his tenure, the Houston Independent School District joined one of the cheesier recent trends in public education: the boom in exclusive contracts with soft-drink manufacturers to peddle high-sugar sodas in schools.

The sale of exclusive "pouring rights" is perhaps the least wholesome of all the corporate marketing gimmicks that have lately found their way into public education. Typically, these contracts require that the schools promise to sell a certain number of sodas a year. This transforms the school's role from simple provider of vending machines (can anyone remember that the mere presence of soda machines in schools was once controversial?) to active peddler of the sodas.

The agreements specify the number and placement of vending machines and the number of hours they will be open to kids, pressing as far as possible past the spirit of federal rules that bar schools from selling sodas in cafeterias during lunch time, on pain of losing subsidies for their breakfast and lunch programs. In exchange, schools get everything from new athletic facilities to scholarship funds.

So while health teachers are instructing kids on the food pyramid, and on all the malign effects of too much refined sugar, the message beyond the classroom door is to drink up -- as long as you're drinking Coke, or Pepsi, or whatever brew is paying the bill.

Click here to read the full story.

"Influencing elementary school students is very important to soft drink marketers, because children are still establishing their tastes and habits. Entering the schools makes perfect sense." -- Beverage Industry magazine, January 1999

'The school system is where you build brand loyalty.' -- John Alm, president and chief operating officer, Coca-Cola Enterprises, quoted in the Atlanta Journal Constitution, April 6, 2003.

Click here to read the full story.

The American Journal of Public Health recently reported that soft drinks supply almost one-fourth of the calories consumed by 2- to 19-year-olds and lead to consuming too many calories overall. - Anchorage Daily News.

Click here to read the full text.
Click here for a short guide to banning soda in your school.
Click here to read about how to counter common arguments for soda in schools.
Click here to read the statement of the American Academy of Pediatrics policy statement on soft drinks in schools.

Click here for an archive of news stories about school nutrition.
Click here to return to the PASA page on student nutrition.

Pouring Rights and Soft Drinks in the News

December 17, 2008NY TimesMiracle Tax Diet
December 10, 2008Rocky Mountain NewsColorado educators ban selling sodas at schools
September 23, 2007Charleston GazetteMore schools eliminate soft drinks
September 17, 2007Boston GlobeFewer sodas in school, industry says
September 16, 2007NY TimesSugar Finds Its Way Back to the School Cafeteria
June 15, 2007Birmingham NewsHigh-calorie drinks banned from schools
March 22, 2007Washington PostRemoving Schools' Soda Is Sticky Point
March 10, 2007The IndependentManchester students ban Coke in human rights protest
March 7, 2007NY TimesMakers of Sodas Try a New Pitch: They’re Healthy
March 6, 2007Toronto Daily NewsSoda Consumption Linked to Obesity, Diabetes
January 17, 2007Arizona RepublicHigh schools brace for possible soda ban
December 12, 2006NY TimesThe Energy-Drink Buzz Is Unmistakable. The Health Impact Is Unknown.
October 7, 2006 BBC News Cola 'is bad' for women's bones
July 2006 Rethinking Schools Soda Contracts: Who Really Benefits?
May 1, 2006 New Haven Register School soda ban may be hard for some to swallow
April 15, 2006 Register-Guard Pepsi gets out front
April 7, 2006 New Britain Herald Officials rap schools over soda contracts
March 9, 2006 NY Times Soda Sales Fall for First Time in 20 Years
March 7, 2006 NY Times Nutrition: Study Links Sugary Drinks to Teenagers' Weight
January 26, 2006 Sacramento Bee Elk Grove schools say no to soda
December 8, 2005 New York Times Lines Are Drawn for Big Suit Over Sodas
December 2, 2005 Boston Globe Lawyers ready suit against soft drinks
October 30, 2005 Boston Globe Hard on Soft Drinks
October 27, 2005 Atlanta Journal-Constitution World of Coke gets heavier
October 16, 2005 Baltimore Sun Getting the brainpower flowing
September 27, 2005 Florida Today Got milk? Schools may soon
September 25, 2005 NY Times A Sports Drink for Children Is Jangling Some Nerves
September 15, 2005 St Petersburg Times School Board rejects Coca-Cola's proposal
September 12, 2005 Seattle Times Time to get tough on soda pop
August 22, 2005 New York Times Critics Say Soda Policy for Schools Lacks Teeth
August 20, 2005 Washington Post Too Soft on Drinks
August 18, 2005 Atlanta Journal Constitution Soda policy whets debate
August 15, 2005 Argus Leader School board votes to remove soda pop
August 12, 2005 Sun Sentinel Milk's new look gets high marks in school cafeterias
August 11, 2005 Sun-Sentinel Is sugary milk still better than soda?
August 10, 2005 Seattle Times Medical experts warn of unhealthy buzz touting energy drinks
August 9, 2005 Daily Independent Red Bull gives governor new conflict test
June 30, 2005 Star Ledger Junk food ban tests school officials
June 18, 2005 Science News Soft Drinks as Top Calorie Culprit
June 17, 2005 AlterNet The Junk Food Lobby Wins Again
June 16, 2005 In These Times Battling Big Cola
June 15, 2005 LA Daily News LAUSD students get 'healthy' drinks
May 29, 2005 NY Times Vending Machines: Sweet Deal or Just Too Many Sweets?
May 25, 2005 Star Online No time for junk food
May 24, 2005 NBC4 LAUSD To Make Multi-Million Dollar Pact With Pepsi
May 8, 2005 Oregon Register Guard Walker: Cash not a factor in rewrite of school snack bill
May 7, 2005 India Resource Center Coca-Cola Hires Lobbyists to Keep Soda in Schools
April 27, 2005 Connecticut Post Poll: Adults favor no soda in schools
April 15, 2005 The Oregonian Soda pop contracts could mean millions for schools, study finds
April 5, 2005 SF Chronicle Sports drinks hurt teeth, study says
March 28, 2005 Newsday Nutritionists Seek Soda Ban in Pa. Schools
March 7, 2005 Muskegon Chronicle Schools come down hard on soft drinks
March 7, 2005 Tallahassee Democrat County mulls school soda limits
March 2, 2005 The Missoulian School trustees take up soda issue again
March 2, 2005 News-Leader Board debates vending machines
February 3, 2005 Sun Sentinel Task force may seek ban on soda sales in Palm Beach County schools
February 2, 2005 Arizona Daily Sun Arizona's junk food sellers speak out against proposed school ban
January 28, 2005 Newton Kansan Money vs. junk food
January 26, 2005 Daily Breeze LAUSD explores drink contract after soda ban
January 20, 2005 Anchorage Daily News No-soda zone
January 20, 2005 Milford Mirror Partnerships bring dollars, but protocol is needed
January 19, 2005 St Joseph News Press Beverage switch drops sales from vending machines
January 14, 2005 Opinioneditorials.com Return of The Coke Dude
December 31, 2004 Opinioneditorials.com School Soda: Ten Tips
December 24, 2004 Denver Post Nutrition should count at DPS
December 22, 2004 Education News For Christmas, will Coca-Cola stop acting like Big Tobacco?
December 16, 2004 Hernando Today Official says Coca-Cola is ignoring selling ban
December 15, 2004 WNEP Soda Machines Out of Scranton Schools
December 9, 2004 Chicago Tribune High schools cap pop sales
December 1, 2004 Boston Globe The fairy tale about soft drink nutrition won't sell
November 28, 2004 Boston Globe In battle of bulge, soda firms defend against warning
November 24, 2004 Athens News School district chooses moo juice over fizzy sweet drinks
November 17, 2004 Chicago Tribune No soda at lunch, district votes
November 16, 2004 Daily Herald No pop sales during school in District 203
November 8, 2004 Journal Standard Area schools weigh soda availability
November 7, 2004 Journal Standard Chicago schools banish soft drinks; what does Freeport School Dist. think?
November 7, 2004 The Herald Schools rethink cola money
November 4, 2004 Dallas Morning News PepsiCo has plans to milk a new trend
November 1, 2004 Columbus Ledger Enquirer As obesity rates rise, schools reconsider vending-machine contracts
October 11, 2004 US News & World Report Learning about fat
October 4, 2004 Wisconsin State Journalt School policy emphasizes child health
October 4, 2004 Quad City Times Maquoketa school is latest site for cola wars
September 28, 2004 Asbury Park Press Students find obesity fight is elementary
September 24, 2004 Visalia Times-Delta Ban fizzles out soda at schools
September 18, 2004 Herald Sun UNC study looks at trend in beverage choices
September 17, 2004 Chicago Daily Herald Illinois' official bird, flower ... pop?
September 15, 2004 San Francisco Chronicle SPLENDA 101
September 7, 2004 Dallas Morning News Fee to former superintendent raises issues
September 6, 2004 ABC Australia Health studies increasingly funded by food companies
September 3, 2004 Pacific News Service Back To School -- Junk Food Equals Big Profits, Minus Healthy Kids
September 1, 2004 Woonsocket Call Soda expelled from schools
September 1, 2004 Kansas City Star Too Much Pop Culture
August 31, 2004 Miami Herald New rules in Broward may fatten sales
August 26, 2004 SF Chronicle Researchers link soft drinks to diabetes
August 25, 2004 NY Times Added Sugars, Less Urgency? Fine Print and the Guidelines
August 25, 2004 San Jose Mercury News Study links soft drinks to high rate of diabetes
August 23, 2004 LA Times Behind the buzz
August 14, 2004 Lodi News-Sentinel Lodi Unified School District's soda contract not adding up
August 14, 2004 Lodi News-Sentinel School soda contracts have many critics
August 2, 2004 Hernando Today Coca Cola profits to fizz-le?
July 21, 2004 Education News Sugar wars: Where is the PTA? Principals? Parents? Teachers?
July 13, 2004 Patriot News Carlisle adds more beverage choices
July 13, 2004 Sarasota Herald tribune Manatee School Board hit by Pepsi challenge
July 8, 2004 Journal Inquirer Agency for blind's vending pacts under review by attorney general
July 6, 2004 USA Today Even vending food gets better for you
July 1, 2004 KXTV New Law Bans Soda in Elementary and Middle Schools
July 1, 2004 Daytona Beach News Journal Schools burst bubble on machine soda sales
June 28, 2004 Fond du Lac Reporter Pop under pressure: Coalition wants soda removed from schools
June 28, 2004 Fond du Lac Reporter Parents react to possibility of pulling the plug on soda
June 24, 2004 The Republican Schools strike score in 'cola wars'
June 11, 2004 San Mateo County Times Schools move toward healthier snack foods
June 11, 2004 Philadelphia Inquirer Board votes to ban soda in schools
June 11, 2004 Pittsburgh Live United switches two contractors, keeps administrators
June 10, 2004 Medical News Today Soft drinks, especially non-colas and iced tea, hurt hard enamel
June 7, 2004 The Ledger Study: Drinking sugary soda may lead to diabetes in women
June 7, 2004 Lacrosse Tribune Agenda: School pop machines
June 4, 2004 Daily Local District to ban soda?
June 1 2004 Academy of General Dentistry Soda Attack
June 1, 2004 San Mateo Daily Journal Schools making kids obese
June 1, 2004 Detroit Free Press Soda linked to teen hypertension
June 1, 2004 Saginaw News Removing pop machines from schools just the first step
May 30, 2004 Indymedia Colombia Internal Documents Tell Coca-Cola's Real Story
May 27, 2004 Newsday Judge hears arguments on Snapple contract with city
May 27, 2004 San Mateo County Times Soft drink industry stands at crossroads
May 25, 2004 KSL Are Youngsters Compromising Bone Density?
May 24, 2004 Santa Maria Times Soda-ban rejection leaves committee in quandary
May 21, 2004 Saginaw News Soda-free schools
May 21, 2004 Santa Rosa Press Democrat Ban on sodas to impact school income
May 20, 2004 South Florida Sun Sentinel Schools to test waters on banning soda sales
May 19, 2004 St. Petersburg Times Always Coca-Cola? Not in Hernando
May 19, 2004 International Herald Tribune Study links soft drinks with esophageal cancer
May 18, 2004 Miami Herald Study: Caffeine in sodas risky for black kids
May 17, 2004 Houston Press Bootleggers Blues
May 17, 2004 Quad City Times Size up a growing problem in our schools
May 11, 2004 Lacrosse Tribune Obesity group wants healthier choices in Holmen schools
May 4, 2004 Just-Drinks.com US: Soft drink consumption up by 500% in 50 years
May 3, 2004 Reuters Study sees new harm from too much soda
April 22, 2004 Yahoo News Study: Schools Cutting Soda Lower Obesity
April 12, 2004 Sacramento Bee Virginia Schools' Dilemma: Profit Or Diet?
April 9, 2004 New York Times Lawyers Shift Focus From Big Tobacco to Big Food
April 6, 2004 Seattle Post Intelligencer Hawaii schools cut back on selling soda
April 2, 2004 PHX News Coca-Cola, School Soda and Unreported Gifts to Carl McCall
April 2, 2004 Honolulu Advertiser BOE approves soda limits
April 2, 2004 Northern Star Bill may ban soda sales
March 31, 2004 Daily Barometer The war on obesity starts in schools
March 29, 2004 Bennington Banner Hard line on soft drinks
March 27, 2004 Bennington Banner Bennington's Pepsi generation at risk
March 26, 2004 Fayetteville Observer Moore schools face suit from vending owner
March 26, 2004 Lacrosse Tribune Group asks schools to cut soda sales
March 16, 2004 Rapid City Journal School locks up vending machines
March 16, 2004 Indianapolis Star Milk machine adds to choices
March 12, 2004 WAOW The Days Of Soda Will End At Wausau High Schools
March 11, 2004 San Mateo Daily Journal Healthy drinks may cost schools
March 11, 2004 Jackson Sun Remove the soft drink machines from schools
March 9, 2004 San Jose Mercury News Efforts gaining momentum
March 7, 2004 Jackson Sun For schools ...Soft drinks=Cold, hard cash
March 2, 2004 Post-Standard Teens Drinking Up Milk
March 1, 2004 The Columbian In Our View: Sodas in Schools
March 1, 2004 Reuters Coke Creates Beverage Nutrition Institute
March 1, 2004 PHXnews How Credible is Coca-Cola?
March 1, 2004 San Mateo Daily Journal Soda-only vending machines canned?
February 28, 2004 Rocky Mountain News For students' sake, let's can the Pepsi machines
February 24, 2004 PHXnews A Study in Leadership: Roanoke and Palo Alto School Districts
February 24, 2004 Roanoke Times Roanoke schools go soda-free in student areas
February 19, 2004 St Petersburg Times School days might be numbered for Cokes
February 15, 2004 Daily Tribune Deal with the devil?
February 15, 2004 Juneau Empire Pop bill would ban soda sales in schools
February 15, 2004 Manitowoc Herald Times reporter School lunch up to voters
February 15, 2004 Greenwich Time School lunches attract scrutiny
February 13, 2004 St Petersburg Times District hesitates on Coke contract
February 13, 2004 Daily Item Lynn school board orders vending machine inventory
February 12, 2004 LA Times Students Learn to Dispense With Sodas
February 11, 2004 Motley Fool Is Coke Capped?
February 6, 2004 Citizen's Voice Push on to remove soda from area high schools
February 5, 2004 Philadelphia Inquirer Sodas banned in Phila. schools
February 5, 2004 St. Petersburg Times Coke faces tough crowd
February 4, 2004 Dayton Daily News Soda Sales Banned in Philadelphia Schools
February 4, 2004 Kentucky Post Help rid schools of soda vending machines
February 3, 2004 Gainesville Sun Schools debate soda ban
February 2, 2004 Education News Move over Joe Camel?
February 2, 2004 Chicago Daily Herald Junk food ban might leave schools hungry
February 1, 2004 Salt Lake Tribune Schools know funding can be fattening
January 31, 2004 NY Times Snapple Checks Leave Some Schools Short
January 28, 2004 Aurora Sentinel Schools eye vending machine choices
January 27, 2004 Black Hills Pioneer Spearfish schools add healthier alternatives to machines
January 27, 2004 United federation of Teachers Snapple can't bump vendors from teachers' lounges
January 26, 2004 St. Petersburg Times Battle over lucrative soft drinks
January 26, 2004 The Guardian Coke cans school vending machines ads
January 24, 2004 Topeka Capital-Journal Pepsi keeps USD 501 rights
January 23, 2004 Salt Lake Tribune Kick the can
January 22, 2003 Philadelphia Inquirer Schools wary of soda deals
January 21, 2004 York Daily Record Weigh kids' health in any soda deal
January 19, 2004 Tri Valley News School vending machines 'timed out'
January 17, 2004 PHX News Suit Claims Coca-Cola's School Soda Contracts Illegal
January 15, 2004 Philadelphia Inquirer Phila. to ban sodas from its schools
January 12, 2004 Grand Island Independent Juices, water better than soda pop for students
January 12, 2004 Baltimore Sun Soda under siege
January 12, 2004 Seattle Times Skip the soda
January 11, 2004 News Journal Students pledge allegiance to a soda, with liberty and sustenance for none
January 10, 2004 Corpus Christi Caller Times Liquid sugar hurts kids
January 9, 2004 Wilmington News Journal Soda deal funds schools
January 9, 2004 Great Falls Tribune Time to take aim at soda pop in public schools
January 9, 2004 Charleston Gazette Get soda out of schools
January 9, 2004 SF Chronicle New warnings on soda
January 8, 2004 Madison Daily Leader School board should consider cutting pop, candy in school
January 8, 2004 Hampton Roads Daily Press Sodas in school no soft debate
January 8, 2004 Dekalb Daily Chronicle Schools question obesity solution
January 7, 2004 Montreal Gazette School is no place to sell pop
January 6, 2004 Edmonton Journal Coke, Pepsi pulling pop out of Canada's schools
January 6, 2004 Gary Post Tribune Pop fizz gets an 'F'
January 6, 2004 Aberdeen News Vending machines removal draws local attention
January 6, 2004 Toledo Blade Doctors say soda, schools don't mix
January 6, 2004 Journal Times Some see too much fizz in the schools
January 4, 2004 Arizona Republic Schools get big bucks in soda deals
January 3, 2004 Atlanta Journal Constitution Healthy drinks' appeal expands
December 21, 2003 Sarasota Herald Tribune Panel links Coca-Cola in schools to obesity
December 20, 2003 Leesburg Daily Commercial Board: Soda not right choice
December 20, 2003 Bangor Daily News Sweet Turn of Events
December 19, 2003 NY Times Schools Say They Haven't Seen Any Money From Snapple Deal
December 18, 2003 Sarasota Herald-Tribune The soda solution
December 17, 2003 Toronto Star Toronto student targets Coke contract
December 16, 2003 Florida Today Possible soda ban threatens contract
December 15, 2003 Contra Costa County Times Union helps save music at Oakland high school
December 12, 2003 Portland Press Herald Maine students to lose candy, soda machines
December 10, 2003 Maryland Gazette Board passes vending machine resolution
December 9, 2003 Daily Commercial Soda deal loses fizz
December 9, 2003 Atlanta Journal Constitution Coke chief on the offensive
December 4, 2003 Corpus Christi Caller-Times Coke ends up-front payments to schools
November 27, 2003 York Region Era Banner Ban marketing at schools: parent
November 27, 2003 Missoula Independent Let them drink water
November 26, 2003 Leesburg Daily Commercial Pepsi looks to be cola war winner
November 26, 2003 Atlanta Journal Constitution Schools in a flap over soft drinks
November 24, 2003 Billings Gazette Group pushes school pop ban
November 21, 2003 Detroit Free Press Coke In Schools: Change helps, but as a cure, it's not the real thing
November 19, 2003 Huntsville Times Junk food in schools
November 18, 2003 Vancouver Sun Coca-Cola asked to cut pop sales
November 17, 2003 Ventura County Star High school stops selling soft drinks
November 15, 2003 Press of Atlantic City Middle Twp. Coke deal follows national trend
November 14, 2003 News Observer Coca-Cola agrees to vending guidelines for schools
November 13, 2003 NY Daily News Some things don't go better with Coke
November 13, 2003 National Union Two school boards ordered to make cola deals public
November 13, 2003 The Gazette Keep schools brand-free
November 12, 2003 National Post Aurora boy forces cola deals into open
November 12, 2003 Amarillo Globe News Doctors challenge flier backing sodas on AISD campuses
November 9, 2003 Appeal-Democrat Soda ban stirs school
November 9, 2003 Minneapolis-St. Paul Business Journal Schroeder spinoff rolls out caffeinated milk shakes
November 5, 2003 Education Week Coca-Cola Plays Both Sides Of School Marketing Game
November 5, 2003 Waconia Patriot The pop machines gotta go
November 4, 2003 Etruth Healthy choices
November 1, 2003 Charleston Gazette Dangerous drink
October 26, 2003 Florida Today Do schools sell out health?
October 20, 2003 Pittsburg Morning Sun Schools taking sugar, caffeine out of kids' diets
October 19, 2003 Blue Springs Examiner Schools taking pop out of diets
October 16, 2003 Oakland Tribune Pepsi gets Island high school OK
October 15, 2003 Contra Costa Times Soda pop at high schools would pull in $10,000 a year
October 5, 2003 Florida Today Study battles soda's popularity
October 5, 2003 Daily Inter Lake Vending mania: Pop money fuels school activities
October 4, 2003 Jackson Citizen Patriot Popping soda's bubble
October 4, 2003 KOLR Nixa Slips Milk in Soda Machines
October 1, 2003 Express Times Wisdom of school vending deals questioned
September 30, 2003 Chillicothe Gazette Schools sip on funds from sodas
September 29, 2003 Ivanhoe TV and Soda Lead to Childhood Obesity
September 26, 2003 Tahoe Daily Tribune Soda pop sales illegal at some schools
September 26, 2003 Sacramento Bee Separation from soda
September 26, 2003 Lawrence Journal World District majority wants to can cola sales
September 25, 2003 Tufts E-news Soft-Drinks And Bones
September 25, 2003 Merced Sun-Star District seeking alternative to soda in schools
September 18, 2003 The Argus A new kind of soda challenge
September 18, 2003 Napa News State bans soda sales at schools
September 14, 2003 Helena Independent Record Pop and candy and schools
September 11, 2003 New York Times Snapple snaffles the Big Apple as mayor turns into marketeer
September 11, 2003 Timberjay News Orr school deserves credit for pop ban
September 10, 2003 Health Daily News Soda and TV Pack Pounds on Teens
September 10, 2003 Star Telegram The milk makeover
September 6, 2003 Stoughton Courier Hub Pepsi accord approved
September 5, 2003 Pocono Record Pepsi Cola hits the $pot with district
September 5, 2003 Hollister Freelance News Taking the fizz out of school drinks
September 5, 2003 Courier News District is weighing its options for increasing revenue on soda
September 5, 2003 Boston Globe Slim chances of NFL fighting obesity
September 4, 2003 WHIO Centerville Schools Ban Soft Drink Vending Machines
September 4, 2003 Munster Times Soft drinks can be hard on children fighting obesity
September 3, 2003 NY Times Coke Moves With Caution to Remain in Schools
September, 2003 National Honor Society Penny Wise but Pound Foolish: Raging against the vending machine
August 31, 2003 St. Petersburg Times Pepsi high
August 30, 2003 Wichita Eagle Whistleblower says he just wanted Coke to listen
August 30, 2003 Napa News School profits may go flat with restricted soda sales
August 30, 2003 Contra Costa Times Soda ban prompts some schools to create healthier menu choices
August 30, 2003 Redding Record Searchlight Soda bill raises fizz at schools
August 30, 2003 Tower Timberjay News Orr bans soda pop during school day
August 29, 2003 Billings Gazette Milk drink with fizz expected to woo youngsters
August 28, 2003 Wall Street Journal Coke Ad Push Underscores A Wide Range of Choices
August 28, 2003 St. Louis Post-Dispatch Soda machines in schools are big business
August 28, 2003 Daily Star Got RPM? Dairy drink, that is ...
August 28, 2003 Washington Post A Healthful Approach to School Food
August 27, 2003 Detroit Free Press Milk makeover increases choices, nutrition debate
August 27, 2003 Philadelphia Inquirer Views vary on school soda sales
August 25, 2003 Tribune Democrat Cola cash stirs school debate
August 24, 2003 Lompoc Record No soda means no sugar - and less money
August 22, 2003 Contra Costa Times Assembly approves soda ban for state's elementary schools
August 18, 2003 San Diego Union-Tribune Teens celebrate soda, despite efforts to burst their bubble
August 17, 2003 Houston Chronicle Survey shows extent of junk food at public schools
August 15, 2003 Dow Jones Newswire Coca-Cola, Pepsi Juicing Up New Soft Drink Brands
August 13, 2003 KCBD Health Concerns Prompt New Soda Policy at Schools
August 12, 2003 Ukiah Daily Journal MCOE saying no to soda, diabetes
August 10, 2003 SF Chronicle Truth is elusive in soda battle
August 7, 2003 Palm Beach Post Dairy soft drinks next beverage cash cow?
July 31, 2003 Rutland Herald Vt. schools will say: Milk is it
July 31, 2003 Pensacola News Journal Santa Rosa schools offer alternative to soft drinks
July 30, 2003 NY Journal PepsiCo keeps its plate full
July 30, 2003 Saratogian Spa City schools steered clear of soda company contracts
July 29, 2003 Contra Costa Times Pittsburg school to get rid of sodas
July 27, 2003 Newsday Court challenge to `pouring rights' contracts with schools
July 19, 2003 Atlanta Journal Constitution Coke won't market directly to children
July 19, 2003 Washington Times Seattle school board targeted for soda pact
July 18, 2003 Seattle Post Intelligencer School Board OKs renewal of Coke contract
July 18, 2003 Seattle Times School board limits soft drinks for middle-schoolers
July 17, 2003 Philadelphia Daily News Banning Sodas From Schools Is A Good Idea
July 17, 2003 Daily Republic Rodriguez High to kick students' soft-drink habit
July 17, 2003 Seattle Post Intelligencer Suburban schools limit soda sales, add choices
July 17, 2003 Seattle Post Intelligencer Legal threat bubbling beneath school soda contract
July 14, 2003 Washington Times Schools fixed on Seattle suit over sodas
July 10, 2003 San Diego Union Tribune Coke, schools wrap up a deal
July 9, 2003 Philadelphia Inquirer Phila. schools to can sales of soda
July 9, 2003 The Oregonian Officials in Sherwood decide Coke is it
July 5, 2003 Ukiah Daily Journal Health experts: Kick the soda habit
July 3, 2003 KIRO Soda Deal With Seattle Schools Could Invite Lawsuit
July 2, 2003 Seattle Times School Board is warned against Coke contract
July 1, 2003 Juneau Empire State News Mat-Su schools must move vending machines or lose funds
June 30, 2003 The Western Mail Doctors call for fizzy drinks ban in schools
June 29, 2003 Henderson Gleaner Some question Coke contract
June 27, 2003 Seattle Post-Intelligencer Seattle schools urged to end deal with Coca-Cola
June 25, 2003 ScrippsHoward News Service Sugary milk drinks pour into beverage market
June 24, 2003 MSNBC Obesity campaign eyes school drinks
June 23, 2003 City Limits Dress Coke
June 22, 2003 Financial Times Obesity campaign on drinks in schools
June 22, 2003 San Francisco Chronicle Milk duds
June 21, 2003 Modesto Bee Big topics on agenda for board
June 21, 2003 Washington Post PTA Turning to Corporate Sponsors for Funds
June 20, 2003 Hillsborough Beacon District finds new revenue with soda vendor
June 20, 2003 Washington Post Fizzy Math and Fishy Marketing
June 17, 2003 Seattle Times District may ban daytime sodas in middle schools
June 9, 2003 Wall Street Journal Blueberry or carbonated milk? New dairy drinks target teens
June 8, 2003 Albany Times Union PTA backing by Coke keeps soda war bubbling
June 8, 2003 Arkansas Democrat Gazette Coke, Pepsi vie for vending rights in ballparks, schools across state
June 4, 2003 Tampa Tribune Schools OK $50 Million Contract With Pepsi
June 3, 2003 Times Leader Schools take fizz out of vending machine contracts
June 3, 2003 Contra Costa Times School board considers soda ban
June 2, 2003 Tampa Bay Business Journal Pepsi contract called for crystal-ball readers
June 1, 2003 Desert Dispatch Soda ban could pop school activities
May 30, 2003 Contra Costa Times Senate OKs soda sales ban at schools to fight obesity
May 29, 2003 SF Chronicle Break the soda habit
May 25, 2003 Express Times School sports catch corporate sponsors
May 24, 2003 Ventura County Star Sodas give way to other drinks
May 24, 2003 San Jose Mercury News Coke confirms plan for milk beverage
May 20, 2003 Press of Atlantic City Middle Twp. makes sweet deal to pay for school renovations
May 19, 2003 Philadephia Daily News School soda machines can kill & maim
May 19, 2003 Business Journal Pepsi contract with schools losing its fizz
May 13, 2003 Philadelphia Inquirer Schools seek beverage contract
May 12, 2003 Duluth New Tribune What's in a name? Some school districts say money
May 5, 2003 Charleston Post and Courier Schools turn to advertising to deal with shortfall
May 3, 2003 WFIE EVSC Considers Soda Contract for Coaching Stipends
May 2, 2003 Denver Post Split DPS board renews Pepsi deal
April 29, 2003 Akron Beacon Journal School soda sales soar
April 27, 2003 Academy of General Dentistry Schools Long-Term Soda Deals Kick Kids In The Teeth
April 21, 2003 Knox News Sugar industry sour on limiting sugar intake
April 20, 2003 Nashua Telegraph Group: Soda, schools don't mix
April 13, 2003 Desert Sun Kids' soda habits put health officials on alert
April 8, 2003 The Oregonian Sherwood has a Coke and a smile
March 20, 2003 Kennebec Journal Students striving for healthier choices
March 20, 2003 Salem Statesman Journal Pepsi contract up for renewal
March 19, 2003 Times-Picayune Expel junk food, schools urged
March 13, 2003 Tri Valley Herald Parents want to see ban on school soda
March 8, 2003 Charleston Gazette Some students are sweet on soda
March 8, 2003 Montanaforum.com Exclusive soda pop contract mulled to save extracurriculars
March 6, 2003 Waldoboro Courier-Gazette Editorial: Get the sugar out
March 5, 2003 Hattiesburg American School board approves deal with Coca-Cola
March 5, 2003 Seattle Times Watchdogs venting over vending
March 4, 2003 BYU Newsnet Bill to limit vending in public schools
March 4, 2003 Reuters Group Blasts Dental Academy's Deal with Coca-Cola
March 4, 2003 New York Times Dental Group Is Under Fire for Coke Deal
March 2, 2003 Anchorage Daily News House bill aims to slow schools' soda pop sales
February 23, 2003 Springfield News-Leader Project helps kids, reveals growing dental care problem
February 22, 2003 Rocky Mountain News Two Jeffco principals disciplined
February 19, 2003 NBC5 Schools Selling Sodas
February 16, 2003 Record Searchlight Nurturing Good Nutrition
February 12, 2003 Contra Costa Times Two high schools exemplify diverging soft-drink strategies
February 11, 2003 Oklahoma Daily Soda may be solution to state budget woes
February 10, 2003 Lancaster Eagle-Gazette Soft drink companies want contracts kept quiet
February 9, 2003 Lancaster Eagle-Gazette Soda contracts supplement cash-strapped schools
February 4, 2003 The Desert Sun Some schools mull sale of naming rights to raise funds
February 1, 2003 The Ledger Schools Order Up Coca-Cola Over Pepsi
January 31, 2003 Northern Star Pepsi school
December 2, 2002 Education Policy Studies Laboratory Salem-Keizer School District and Pepsi Pouring Rights
November 4, 2002 Associated Press Pepsi pours cold water on girl's project
September 5, 2002 Agricultural Research Service News Soda May Be Too Popular With Teens
November 12, 2001 Advertising Age Identifying A Demographic Sweet Spot: Soda Marketers Shift Focus Toward Hispanic and Black Teens
March 5, 2001 Cleveland Plain Dealer Schools eat up soda contracts
February 27, 2001 Washington Post Schools Hooked on Junk Food
January 4, 2001 St Paul Pioneer Press Bush Education Appointee Will Likely Push Soda Pop in Schools
January 3, 2001 Washington Post The Soda Subsidy
August 26, 2000 The Valley News Fulton School District will receive nearly $500,000 for pouring rights
Winter, 1999 Rethinking Schools Why I Said No to Coca-Cola
June 7, 1999 Advertising Age Selling Students to Advertisers Sends the Wrong Message in the Classroom
March 23, 1999 Washington Post Fighting the Cola Wars in Schools


Other Information on Pouring Rights
Coca Cola Company In the Schools
Pepsi.com Pepsi-Cola North America School Selling Policy
Cadbury Schweppes Vending in schools
Council for Corporate and School Partnerships School Beverage Guidelines
School Pouring Rights.com School Pouring Rights: The Illegality of school soda contract
Urban and Environmental Policy Institute, Occidental College Challenging the Soda Companies: The Los Angeles Unified School District Soda Ban
California Endowment Prevalence and Specifics of District-wide Beverage Contracts in California's Largest School Districts
California Center for Public Health Advocacy Fact Sheet: Soda Consumption Puts Kids At Risk For Obesity, Bone Fractures, Osteoporosis, and Cavities
Center for Science in the Public Interest Liquid Candy: How Soft Drinks are Harming Americans' Health
Center for Science in the Public Interest Prevalence and Specifics of District-wide Beverage Contracts in California's Largest School Districts: Findings and Recommendations
Department of Nutrition and Food Studies, New York University Soft Drink "Pouring Rights": Marketing Empty Calories
Hyde Park Central School District Pouring Rights Contract
Myshortpencil.com Pouring Rights
National Soft Drink Association Press Release Educators Give 'A+' to Local Control of Soft Drink Partnerships
Prevention Institute for the Center for Health Improvement Nutrition Policy Profiles: Soft Drink Contracts in Schools
Wellness In Wyoming Soft Drinks in Wyoming Schools: Health vs. Revenue Issues

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